The Analytics Stack Was Never the Hard Part
Instrumenting the funnel took a quarter. Getting decisions to actually change took considerably longer, and that work was not technical.
Building for the Human in the Loop
Assisted sales tooling is the least glamorous surface in a commerce platform, one of the most commercially consequential — and it fails in a predictable way.
Dependency Debt Is a Tax You Pay Without Noticing
Nobody approves it, nobody tracks it, and it quietly sets the price of every upgrade you will ever do. Twenty-two libraries came out; here is what that was worth.
Distributed Squads: Optimise for Handover, Not Overlap
Most advice on distributed teams is about maximising overlapping hours. The organizations that work well do the opposite — they reduce the need for overlap.